Hootsuite Erfahrungen

Vorteile

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Nachteile

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Vorteile

Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations.

Nachteile

Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.

Vorteile

Helps with managing, monitoring and publishing on social media posts multiple social media accounts. Mobile was very helpful also.

Nachteile

The only two cons: The social media profile/account set-up was a bit cumbersome. Also the visual layout of the dashboard for multiple accounts could be more organized and clear.

Vorteile

I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section.

I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.

Nachteile

1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome.

2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts.

3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later.

4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite.

5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.

In Betracht gezogene Alternativen

Loomly

Warum Hootsuite gewählt wurde

Hoosuite had a free plan. Otherwise I love Sprout Social so so so much more in every way except the price. Sprout Social is way too expensive in my opinion so I switched to Hoostuite because it was the most cost effective at the time, not so much anymore.

Zuvor genutzte Software

Sprout Social

Gründe für den Wechsel zu Hootsuite

It was the cheapest at the time.

Vorteile

Hootsuite is awesome. It saves me a lot of time, making my work life a little less painful! I normally create a single Airbnb post to be shared across multiple networks(Facebook and Instagram) or sometimes I do various Airbnb posts to go to a single network mostly Facebook.It also has a media library stocked with many images and gifs that are royalty free which I use often. I can also add my own custom images incase I want to Hootsuite also suggests to me the best time to publish my posts based on your historical success on previous posts. This is usually in the evenings when a number of guests are looking for last minute accommodation options.One of the most powerful things about Hootsuite in my opinion is the be the fact that I get all my posts engagements from all your social media accounts in single screen. I love this! The fact that I do not have to login to every single social media account to check and reply to messages is such a big deal to me.

Nachteile

My only challenge so far about Hootsuite is that I cannot post to groups where I do not have admin rights.

Vorteile

It is to set up new social media channels. Also you can configure teams with access to a specific social media channel. The canva style view to manage each account or social media channel is OK.

Nachteile

The interface is boring and old. And sometimes you lost connection with a social media affecting your already programmed posts. The reports in ppt format also could be better. Their look & feel is not so good and need adjustements before sharing with a client.

In Betracht gezogene Alternativen

AgoraPulse

Gründe für den Wechsel zu Hootsuite

Because it is easy to use, the onboarding for new members of the team is also easy and the cost is quite good compared the other options available in the market.

Vorteile

One of my favorite features is the capacity to schedule posts and manage them simultaneously. Once we have the content calendar we can program content for months in advance in just a day or two for multiple platforms and accounts. You can replicate posts across accounts and platforms to make it easier. In short, it makes the posting, the tracking, and the scheduling very easy and helps leave more time for planning and creating content.

Nachteile

I remember we had some problems with Twitter some time ago and took a while for support to fix, but aside from that I cannot think of any other issues or improvements.

Vorteile

Hootsuite's greatest strength lies in its centralized dashboard, which allows users to manage multiple social media accounts from a single interface. This convenience saves time and effort.The platform is incredibly useful for maintaining a consistent posting schedule and reaching audiences in different time zones.

Nachteile

Hootsuite's free plan has limitations in terms of the number of social profiles and scheduled posts. This can be restrictive for individuals or small businesses on a tight budget.

Vorteile

I've used Hootsuite one and off for years and even after trying similar products, I always come back to Hootsuite which is the gold standard in the social world. The ease of scheduling posts and tracking the analytics is top notch.

Nachteile

Overall, I am very please with the product.

Vorteile

I have used it in the past and I am continuing to use it now, after a period of stopping. The choice is certainly not easy, but it is an excellent product, constantly updated which allows me to track all the social networks I follow.

Nachteile

It's not cheap at all, which made me choose lower-cost alternatives a while ago. It happened to me once that the post didn't get posted, but it could be the Meta API's fault

Vorteile

I was one of the early adapters using Hootsuite. Originally all the options blew me away! Awesome to have on one dashboard all my social networks with multiple tabs in front of me. I also love that I could schedule the same posts and click off on multiple social networks. It's really good for marketers who can re-use content across multiple clients accounts, for example if I run a social media marketing agency and can use similar food content across all the food social media accounts that I follow. I also had liked I could build the posts in an excel and import it. I like your "university" and offering classes!!! I like your reports.

Nachteile

Overtime as social media space evolved there were functions I wished you had sooner. Instagram posting and scheduling was very clunky when it first came out that it had to notify my clients to push through the Instagram post that I had done. It took you a while to integrate Pinterest. I'm not sure if you're able to let me schedule on someone's personal Facebook account (I know this was on Facebook but I wish this was easier to do!) . Hootsuite mobile-I personally don't use your mobile. I only use Hootsuite on desktop because of the breadth of multiple social networks and tabs.

Vorteile

I mostly like the range of analytics tools and and the support of wide range of social media platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, and more in a single nutshell.

Nachteile

The price for the business is a little on a high note.

In Betracht gezogene Alternativen

Sprout Social und Planable

Warum Hootsuite gewählt wurde

We need more advanced social media management features, such as team collaboration, social listening, and analytics.

Gründe für den Wechsel zu Hootsuite

Hootsuite offers more robust social media management features, such as team collaboration and social listening, making it a better choice for larger businesses or agencies.

Vorteile

I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor!

Nachteile

There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!

In Betracht gezogene Alternativen

Sprout Social und AgoraPulse

Gründe für den Wechsel zu Hootsuite

I went with their free version to save money while I showed my potential to the school district and laid out plans for their social media management.

Vorteile

Hootsuite provides a great free service. Without paying anything, you can schedule up to 30 messages across multiple platforms. For me, that works out great because I'm constantly scheduling relevant news articles and our classes, things that can be a few days out, but not months.

Nachteile

I wish the software would store photos I upload so I don't have to re-upload them every time. I often use the same image for various courses we provide, so it's just a minor inconvenience to have to upload it again. Not the end of the world, but it would certainly help. Maybe that's an option in a higher level paid plan?

In Betracht gezogene Alternativen

Zoho Social und AgoraPulse

Gründe für den Wechsel zu Hootsuite

I chose Hootsuite because it allowed me to get started for free and remain free. I'm running a company by myself and revenues are tight right now. I couldn't afford to spend hundreds of dollars a month and didn't need the options that came with those plans anyways.

Vorteile

Hootsuite is a fairly system to manage all kinds of social networks, its wide availability and the few limits ti has help social networks to be managed in a concrete way, as well as monitoring and managing the traffic in each of them. What I like the most about this platform is that it offers me real-time analysis and visualization of the activity of all the platforms, I can visualize the activity of Facebook or Instagram accounts from this platform in real time, visualize comments, reactions or interactions of the customers with other publications, all in real time. Another thing that I like is that this platform allows me to create scheduled publications, I can create a publication and select where the publication will be sent, I can select several social networks at the same time so that this publication is uploaded at an exact time in all the social networks that I selected, program publications has improved the activity of our social networks in scale, because it has maintained activity in an automated way, without the need to do anything manually.

Nachteile

One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the social networks that we use in this company, all the messages received are stored in the same tray input, this causes all the received messages to be combined and it turns out to be a bit difficult to read each one of them and know which social network it comes from, I would like the inbox to be much more organized, dividing each one of the messages received in each social network, this would help us to have an incredible order in the messages received and to be able to attend to each of them little by little. Another negative thing is that this platform should offer much more affordable prices, currently I only recommend using this platform in large companies that can cover the high costs it has.

Vorteile

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week.

PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.

Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Nachteile

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison).

You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Vorteile

Hootsuite offers the integration of multiple social media accounts on the same platform, thereby reducing the duplication of efforts in reposting the same content on different platforms. It also provides a brief insight on which kind of post is performing well on which kind of social media platforms.
Most importantly, it facilitates scheduling of posts on the social media platforms. This reduces the burden of the social media manager as the content can be scheduled as soon as it is ready, without waiting for the right time schedule the post.

Nachteile

Though there aren't much features that one can hate about Hootsuite but a few things that, if incorporated, can make more smoother user experience. First the interface of Hootsuite is a bit complicated for a new user, so proper training is required before actually using it properly. Second, a detailed insights from each post can help the admin in visualizing the impact of each content amongst the followers and non-followers (especially on Instagram). And finally, Hootsuite doesn't works properly when multiple prople ard handling the account as a team.

Vorteile

As a marketeer, I was lucky enough to try a few different social media management platforms. Personally, Hootsuite has always been one of my favorites.
The platform is quite easy to use, and setup. The interface is quite intuitive and on boarding new members normally takes us a few minutes.
We easily managed multiple accounts and switched between them in single clicks. The mini profile icons helped our team differentiate between our different clients, so we had a smaller number of mistakes.
But that's not all!
Team collaboration is superb once you establish a professional account. Content review and approvals that is easy to set up. You can review comments and replies and assign them to other users, and even leaves comments and notes for them. You can review other users performance and get full reports on their work.

Nachteile

Reporting is weak compared to other tools. And while I enjoy their pre-designed scheduled reports, I normally end up creating my own reports using other analytics tools that are more robust and provide more in-depth insights.
While i enjoy setting up multiple topic columns to monitor, extracting the data is impossible and you will always need a listening tool to create monitoring and listening reports.
I was on an older pricing plan for awhile now, but when I checked recently, they seem to have increased their pricing and are now quite pricey compared to some of the competing platforms, however, I still have a soft spot for them.

Vorteile

If I had to pick a favorite, I would say that the scheduling feature is extraordinarily helpful. I run a small digital marketing firm and handle the social media for almost all of my clients. I created separate accounts for each client to keep my own costs down, so I will simply schedule out 30 posts at a time and set a memo for myself to post more before the campaign ends.
After that, I love the plugins and tools, especially the ones that allow you to curate content that is relevant to the industry of my clients (Mostly cleaning, software, and daycares). I can set up an RSS feed that posts at regular intervals in case I am late on posting.
Finally, the photo editor - I like this because I post a ton of pictures for my clients, which means that I need the images to fit well on different networks. The photo editor allows me to play with the size right in the app until it fits properly, which takes a lot of guesswork out when trying to edit for size rather than picture quality.

Nachteile

Honestly, I have used multiple different scheduling software for social media - Hootsuite is by far my favorite because it is so feature rich. If I had one complaint, it would actually be the cost. If you are trying to use one platform for all clients or have more than 3 social accounts per client, Hootsuite can get pretty pricey, especially for a smaller startup without much capital while they are growing.

Vorteile

I like the ease of use and functionality. It looks overwhelming and complicated at first, but it doesn't take long to understand how to navigate and get started. Everything is pretty self-explanatory and easy to locate. I love the fact that you can access hootsuite anywhere because it's a web-based program, and you don't need to download any extra software to use it. It also has an app so I can schedule or update content on the go. The ability to schedule endless amounts of posts (with the premium account) is nice because I can spend two days scheduling content for the entire month and not worry about it the rest of the time. Another thing I really enjoy is their "Hootsuite Accandemy" - courses that teaches you everything about social media management and gives you the chanceto get certification from the program. It's also a great tool for engaging with people without having to go to the specific social channels separately. Everything from drafting a post, adding images, scheduling, commenting, sharing and replying to messages and comments can all be done from the dashboard.

Nachteile

It can get pretty pricey depending on your needs. The free program isn't bad for very small companies, but if you want to schedule more then 30 posts and have more than the basic social channels then premium is necessary I find there are alternative programs that offer more for less, but this is the software my employer has chosen and is content with it.

Vorteile

Not only is Hootsuite easy to use but it also provides you with all the necessary tools to manage multiple social media accounts, schedule posts and stories, but it also has great analytics report capabilities!

Nachteile

The only con is that sometimes videos don’t get published but we also had that problem with our previous social media management software. This is not a deal breaker as they communicate when such things happen.

In Betracht gezogene Alternativen

Sprout Social

Vorteile

Hootsuite is one of the most versatile tools out there in the market. Starting from its free package, you will find yourself covering all the essentials you need for your day to day operations when it comes to social media. The columns/tabs interface is what sold the product to our team compared to all the other competitors we tried.
In addition, the ability to connect multiple profiles, create columns to listen to important topics and team communications and messaging (paid feature).

The free plan also allows you to schedule up to 30 posts, and if you need more, upgrading to any of their paid plans is as cheap.
As we had many clients to handle and our team required a lot of collaboration, we were under the team plan. it was easy to setup an automated monthly report that goes to the client, which saved us tons of time, and the team collaboration features allowed us to assign the right roles and exchange messages, assign tasks and customer inquiries (tweets and comments) to one another with ease.

Nachteile

While Hootsuite covers the essentials you might need for your day to day social media, it lacks much in-depth analysis, listening and reporting features.

In addition, it does not have cross-platform profiling and does not have features to help you setup competitions or gather/mine data easily.

Vorteile

The simplicity of being able to schedule simultaneously for multiple social channels is a huge time-saver. Having to separately publish and schedule posts on 3-4 platforms daily is a huge hassle and a drain on time. Hootsuite solves this problem and is a social media marketers best friend for that reason.

Nachteile

One major caveat is the unfulfilling Instagram scheduling feature, which isn't exactly a true scheduling tool. Instead of scheduling and automatically posting Hootsuite requires users to have a push notification sent to the user which must then be opened in Instagram before posting. It's a bit of an inconvenience not being able to directly schedule posts to Instagram and having to use this workaround which feels amateurish.

Vorteile

Being able to measure my or my business's social media stats is super important, naturally. That data is presented to us in a way that helps us to very easily understand not just how many people are engaging with our social media posts and when, but HOW that's happening, period. Which type of posts generate the most site traffic? What time of day or night might our posts be the most or least popular or engaging? How long does it take me or my team to respond to posts? These are important things to know, as they have the potential the build up or break down our brands.

Scheduling content is, of course, a huge plus when you've got 10, 12, 15 different posts across multiple platforms to help keep your audience involved and engaged in what you're doing. It's also super helpful for people and businesses that are very busy outside of their online content, and may not have a dedicated social media team to lighten the load.

Nachteile

The Android app can be very slow to load at times. It could be just me, but I'm usually on wifi and have a flagship Samsung that hit the market a year ago. It also gives me trouble sometimes when I'm posting to Instagram via Hootsuite and I check my posts via the actual Instagram app, and the Hootsuite Instagram post won't be there. Weird stuff. I should add that in these instances, I am using the 'Post Now' option, and not scheduling posts for a future time. Could be user error, but if it is, I think this may suggest that when it comes to posting to Instagram through Hootsuite, the process isn't as easy or straight-forward as it could or should be.

Vorteile

What I like most about Hootsuite is that it tackels both monitoring and management in one simple interface. It's got good simplicity of the function once you're familiar with it. If you walked into someone else's Hootstuite screen you'd probably be confused for a minute or two, but if you are setting up your own social media management routine, Hootsuite guides you through all the steps for posting and monitoring - what you end up with (unless you add way too many things) is a good overview of your social media territory that includes the ability for you to reply in real-time or schedule in advance. The ability to build your own tabbed pages with your own selection of what you choose to see makes this tool one of my preferred apps for helping new businesses manage and monitor their own social media accounts because once I show someone how to lay out the information in a way they need, they find it pretty easy to move on to other views on their own. Before long, they are using it themselves to schedule posts.

Nachteile

I started using Hootsuite back in the old days when it was a totally free tool so I guess what I dislike about it most is that I think the free version's limit of three social accounts is too small for a small business to manage all the social interaction they should be managing.