MailerLite Erfahrungen

Vorteile

Meine Kund*innen kann ich persönlich in meinem Newsletter ansprechen.

Nachteile

Dazu fällt mir nichts ein. Wenn ich eine Idee habe, welche ich nicht lösen kann, dann hilft mir der Support immer sehr schnell weiter.

Vorteile

Support , Tools , Übersicht , Einfach zu bedienen

Nachteile

Das die Seite noch nicht in deutsch umgewandelt ist nur in , English ist .

Vorteile

Ever since I started my first business, I've been using MailerLite. I did research other competitors, however their platforms were not as easy to use as MailerLite. I love that as a new business owner, I was able to get on a free plan to get started and be able to send out emails and do automations. The platform is easy to use and understand. I love how I can integrate forms into my website for lead generation and for capturing contact information.

I use this platform for email automations when people subscribe to my freebie. I also use it for sending beautifully designed emails - there are many customization options. I like using the landing page feature for my freebie offer as well. On my contact page, I've embedded a MailerLite form to capture contact information for my leads.

MailerLite makes it easy for me to gather email addresses, send out campaigns, and monitor engagement.

Nachteile

I would like more options to customize the embedded forms so that it blends seamlessly into my custom website design.

In Betracht gezogene Alternativen

Mailchimp

Gründe für den Wechsel zu MailerLite

Mailchimp was confusing to use and not easy to understand. Also, I was helping a client with Mailchimp and it was malfunctioning and not sending out emails properly. We were both frustrated that a simple feature was not working properly. I like MailerLite because it functions as expected every time.

Vorteile

The drag and drop feature for creating email templates is simple to use. Also the personalisation of campaigns and ability to brand communication is essential. From the beginning I found it incredibly easy to set up and get going with email marketing. The free version gives enough to get you going and sets your email marketing off to a strong start.

Nachteile

It would be great if the was more integrations with other apps and systems to create a more automated approach and save time.

Vorteile

Initial sales pitch and price, but that's all

Nachteile

We moved over to ML mainly because of their storage plan for the Advansed package. We spent a month moving over a website as well as lots of landing pages. We imported contact lists from previous platform we used: all cleaned up in regards to bounces and unsubscribes. When we went ahead with a small campaign to newsletter subscribers (previously low bounce rate), we found suddenly that our whole account was suspended!! We were not contacted to clarify or discuss. Our supposed 24/7 support was removed, all landings and website were down. It was pretty much impossible to get in contact with anyone from ML, after a few days we got a mail stating that due to Anti Spam policies our one and only mailing campaign was triggered as spam due to high bounce rate. But all our landing pages/websites were still down, and this resulted in issues with our users not being able to navigate around our sites. We have now cancelled our account, moved back to previous platform. Not had any mail from ML saying they are sorry the way this was handed, no refund due to their policies. Anyway; keep the money! Be warned; demo account looks good, pricing as well, but service and support is non exciting!

Vorteile

Easy to use, plenty of campaign templates to choose from. I like the workflow and the interface in Mailerlite. It's minimalist but I have yet to found a feature I needed and couldn't find.

Nachteile

Form deployment wasn't as easy as I thought (WordPress) but it eventually worked and after doing it once or twice I feel like it's straightforward.

In Betracht gezogene Alternativen

Mailchimp

Warum MailerLite gewählt wurde

Better interface, easier to use.

Zuvor genutzte Software

HubSpot CRM

Gründe für den Wechsel zu MailerLite

Cost vs Features and again, easy to use interface

Vorteile

You can use this software for free for up to 1000 subscribers, how amazing! It features a drag-and-drop editor, 10 different landing page options, and different options for signup forms and pop-ups.

Nachteile

I use the free service so I can not complain! Everything works perfectly, the analytics could be improved, but again I am on the free version.

In Betracht gezogene Alternativen

Brevo und Mailchimp

Zuvor genutzte Software

Simplicity

Vorteile

User-Friendly Interface: MailerLite provides a simple and intuitive interface that is easy to navigate, making it accessible for users of all skill levels. The drag-and-drop editor allows you to create professional-looking emails and landing pages without requiring extensive design or coding knowledge.Cost-Effective: MailerLite offers a free plan that allows you to send emails to a limited number of subscribers. Even their paid plans are competitively priced compared to other email marketing platforms, making it a cost-effective solution, especially for small businesses and startups.

Nachteile

Integrations: MailerLite integrates with popular third-party tools and platforms, including e-commerce platforms, content management systems, and CRM systems. Integrations enable seamless data transfer and help you streamline your marketing processes.Reporting and Analytics: MailerLite provides comprehensive reports and analytics to track the performance of your email campaigns. You can monitor open rates, click-through rates, subscriber growth, and other key metrics to evaluate the effectiveness of your campaigns and make data-driven decisions.

Vorteile

The feasibility of integration between other software and marketplaces with mailer, using this software allowed us to manage channels and marketing and feedback all in once

Nachteile

The use of this software is not that easy, because sometimes you get lost in their website and you end up getting what you didn't want from the first place

Vorteile

MailerLite has a free tier that has everything we need, in clouding email marketing automation that is very easy to use.

Nachteile

Sometimes I have difficulty builder for the emails

In Betracht gezogene Alternativen

ConvertKit, ActiveCampaign und Mailchimp

Vorteile

Mailerlite is very affordable, especially for small businesses and also they have a free plan. It also offers a drag-and-drop email editor, making it easy for marketers to design mail templates.

Nachteile

It does not give you much-advanced features. Any customization beyond drag and drop needs knowledge of HTML. I'm a little bit reluctant about its deliverability part.

Vorteile

It has many useful features and the free version will offer enough for most users

Nachteile

Sometimes the web app is a bit glitchy, but refreshing the page will fix that

Vorteile

Having tried other competitors, I've found MailerLite to be among the most intuitive, and DEFINITELY offers the most bang for the buck. So far, I haven't encountered any major issues. The process of uploading and cleaning subscriber lists, configuring lists & groups, managing signup forms, and setting up/sending campaigns + automated series' has been painless compared to the other email marketing solutions I've tried. Everything works as expected, and it doesn't take a long time to accomplish the small weekly email tasks I need to do. They have a number of good integrations and I particularly appreciate how they can work with Woocommerce. It's also been nice to be able to add users with different roles.

Nachteile

So far my one real complaint is that working in the backend can feel a bit slow at times. It's also a small gripe, but editing forms takes a bit longer than it should, as you have to click through a few screens to finally save your updated form.

In Betracht gezogene Alternativen

ConvertKit

Warum MailerLite gewählt wurde

I was with Mailchimp for years, but it had become extremely expensive and I could no longer justify what my newsletters were costing to send. I tried SendinBlue but onboarding was a mess and the backend was extremely clunky. I switched to Flodesk, but unfortunately, they seem to be working through a lot of issues that are to be expected when a product is still in beta. MailerLite seemed to be the best value, and after having used it for the last six months, I definitely believe it is.

Zuvor genutzte Software

Brevo und Mailchimp

Gründe für den Wechsel zu MailerLite

Cost

Vorteile

The drag and drop interface is easy to use and there's also an HTML option if you want to get really specific with your layout. Automation is so simple compared to other mailing platforms I've used. This is key to our marketing strategy and makes life a lot easier than before! The price is good too.
If you have more than one account ( we have 6 ) it's easy to switch between them without having to logout and log back in.

Nachteile

A minor point but when you set up a campaign and use a template you can't go back and change the template. If the template isn't exactly how you want it you have to start the campaign from scratch.
Occasionally it's slow to load, especially the drag and drop interface.
But these are both minor points.

Vorteile

The drag-and-drop template builder is very easy to use and the created templates show in every email client I can think of. So far, nobody had to open our email in their browser because of displaying issues.

Nachteile

Unfortunately there are no integrations available for our webshop platform called OpenCart.

In Betracht gezogene Alternativen

Brevo

Warum MailerLite gewählt wurde

I try to keep this short but there's a lot wrong with MailChimp. They kept bothering us with their own marketing emails and their very own unsubscribe link didn't work, for several months while I used their platform. I wouldn't trust this giant with our company emails. Maybe it changed by this time, but it was a huge pain to get in touch with their own customer service. I get the feeling that MailChimp has become a bit arrogant about their position on the market. Their paid plans are too limited and expensive, simply because they can.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Our marketing agency recommended MailerLite. MailerLite simply stands out because of the clarity and transparency about its paid plans. No limits, other than your number of subscribers and emails sent. It just makes sense! Every alternative I could find has limitations on layouts, templates, or even has elements on templates that you could only use if you upgrade your plan. Nothing feels worse than constantly being confronted with features you cannot use, while paying for a product you expect to be fully functioning.

Vorteile

Mailerlite automations are super easy to set up, the interface makes it clear and friction free

Nachteile

I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply

In Betracht gezogene Alternativen

ConvertKit, ActiveCampaign und Mailchimp

Warum MailerLite gewählt wurde

Mailchimp became too complex and not easy to use plus they have made the automation feature as a paid plan.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Price, user experience and support

Vorteile

It truly is a "drag and drop" landing page and website builder! I've worked with other website builders that make it so much more complicated than it needs to be. With MailerLite, I just literally drag a text box from the sidebar and plunk it down wherever I want to on my landing page. It's super easy to move sections up or down, too. It's not 100% customizable, and I've had to adjust my design plans a little here and there. But that's probably a good thing for me, who is easily overwhelmed when I have too many choices. I can spend hours and days on things that just don't matter in the long run if I'm given too many options. MailerLite allows me to customize just enough to make the finished product fit my brand without completely overwhelming me with too many options. Overall, once I figured things out, I found MailerLite to be very easy to use and at an excellent price point!

Nachteile

I wish there were more templates to choose from! Most everything can be tweaked and customized to fit my brand but I wish there was a template that was closer to what I was looking for from the get-go. I mentioned in the "pros" section that it's not 100% customizable, and found myself wishing here and there that I could just change this one little thing or move this/that over here/there. But like I said, being a bit more confined in the design options is probably a blessing for me and helped me get my landing pages, website and sales pages designed much quicker.

In Betracht gezogene Alternativen

ConvertKit

Warum MailerLite gewählt wurde

I was extremely disappointed that the free version of ConvertKit did not include automation. It seems to me that automation is a very basic feature of this type of software. I like that MailerLite offers automation along with a few other perks with their free plan.

Zuvor genutzte Software

ConvertKit

Gründe für den Wechsel zu MailerLite

Price! MailerLite is the most generous with pricing and features than any other products I researched.

Vorteile

The ease of use and quick implementation of all needed features. Starting with MailerLite is very easy. Import your subscriber list, create an email and send it out, in just a few clicks.Also, creating landing pages and sign-up forms is a few clicks away.

Nachteile

If there is one feature I would like to see in the free plan would be Auto Resend, where emails will be resent after they are not delivered.Still, this being more of a premium feature anyways, there are no other cons that I have found.

In Betracht gezogene Alternativen

ConvertKit

Warum MailerLite gewählt wurde

I wanted to have a platform that would offer my specific needs. Mailchimp had some of them, but they are also not very intuitive to set up.Designing an email and setting up your subscriber lists is a lot easier in MailerLite than in other platforms I have used (Mailchimp and Aweber)

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

I found that MailerLite is a bit cheaper than Convertkit, and the free version offers more features than the free Convertkit version.

Vorteile

This software was easy to implement and use! We have a period of high traffic where we have to reach out to multiple segments with customized information. MailerLite takes the stress out of it. It is easy to manage our subscriber list and I appreciate the intuitive advanced recipient settings that allow me to build in logic based on subscriber segments for sending email campaigns. The simple and easy to use stats let me see what is working. We compare this to a response/action in another system, as our emails are targeting groups with a call to action. I also like how easy it is to copy existing campaigns and easily modify them for different segments. I can build up all my campaigns and have them scheduled to help manage our 'traffic' in our office and systems. I also found that we can set up templates once we have customized the content to help maintain brand consistency, which saves us time and ensures the necessary details are included. I like that I can easily preview and test campaigns - mostly that I can view the desktop and mobile in the browser.

Nachteile

I've used other software that let us to custom html email design. The built in content builder can be a bit challenging if you really want to customize for a specific look. That being said, the content builder is made to let anyone easily and quickly create emails.

In Betracht gezogene Alternativen

Mailchimp

Warum MailerLite gewählt wurde

We had used a free version of a MailChimp with issues and received poor customer services. Literally, they never replied to us after multiple attempts. We had used this product for a few years on the free version, so were invested, but ultimately couldn't use it due to poor customer service, especially knowing our future growth would require purchasing/subscribing to the premium version.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

MailerLite's free version restricted unique users, not the number of emails sent. We often need to email large segments on the same day. The free version made the most sense at the time. We continued with MailerLite because their licensing was affordable and we could pay monthly, and weren't committed to a year long contract.

Vorteile

This SaaS has everything an average user would want. It is perfect for small companies or folks who just want to set up a newsletter easily, without all the additional hustle of getting to use with the 100 of features the other platforms give you. I have tried and used for short periods a lot of them and I have found MailerLite to suit best my needs. It has free version of up to 1000 subscribers, Email builder, automations, site and forms builder in the free version. What more could I ask. It's more than enough to test out my idea, see if it will bring in some profit, and if it does I'll happily go on for the paid version.

Nachteile

Well I was trying to use some HTML code in one email but I could get it work for the life of me. I'm not a programmer by any means but I know how to deal with code, and HTML in particular. I was really frustrated and somewhat angry. As a last resort I mailed the support (I almost never do it because, they never give me any good advice, not MailerLite, but all support as general). here it wasn't the case, the agent pointed me out what I had to use and it did the job. Other than that I really haven't had any other issues. Gave it 4 starts, because it's my only contact with the support and really don't know more than that.

In Betracht gezogene Alternativen

ConvertKit und Drip

Warum MailerLite gewählt wurde

Too many options, too complicated, too expensive and a lack of adequate free trial

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

The free trial gave me the possibility to get feel of the product and see if it was really what I was looking for.

Vorteile

I love how easy is MailerLite to use. You can find everything on Youtube and their academy. The most I like are the analytics and click map. If I consider the results I can improve my work every time.

Nachteile

Sometimes it takes too long to save the work. It is a bit slow. I can not think of any other minuses about Mailerlite.

In Betracht gezogene Alternativen

Simplicity

Warum MailerLite gewählt wurde

To complicated, to many functions that are necessary in that kind of tool (Facebook adds - for example)

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Price, simplicity, help desk, videos on You tube

Vorteile

I love the ease of use. For me, it's like using Active Campaign but WAYYYY more affordable for my small business.

Nachteile

Sometimes it's difficult to find answers to some of my technical issues on the how-to pages. But, I'm excited to start using the new university.

In Betracht gezogene Alternativen

ActiveCampaign

Warum MailerLite gewählt wurde

Mailchimp was too challenging and did not do what I needed it to do for the amount of money they were charging.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Because Mailerlite offered almost the same functions I needed but did not require me to get three more jobs just to pay for it. LOL.

Vorteile

For me, the thing that separates MailerLite from other email services is its RSS feature. We post blogs almost daily. Then, once a week, we send a summary of our posts to our email list. When we were using Constant Contact, I had to make that summary email manually. With MailerLite, I hook up the RSS feed, and they automatically create the summary email and send it out for me. MailChimp has an RSS feature, but the formatting is a bland list. MailerLite wins here because I can edit how the RSS feed looks (e.g., use featured images, automated columns).

Nachteile

My biggest gripe is when you preview pending RSS emails in the queue. The test email shows older blog posts. However, when the queued email does officially send, it's the correct blog post.

In Betracht gezogene Alternativen

Mailchimp

Vorteile

MailerLite is one of the most affordable email marketing platforms right now with all of the features most people need like automations, a drag and drop builder and embedded signup forms.

Their most useful feature is automations, which lets you send a sequence of emails to subscribers if they join a list, if one of their contact fields gets updated (example: if they go from being a free to a paid member), if they click on a link, etc. You can also create yes/no branches at different points in the automation to send different emails to subscribers after they meet or don't meet a certain criteria.

They also have a decent free plan for those who are starting out or looking to test the platform. The free plan includes automations and most of their key features.

I also use personally use their APIs to automatically add new members to specific automations - they are well documented and easy to follow.

Nachteile

1. Right now, you can only create yes or no branches in automations. So for example, let's say that you want subscribers who already downloaded a lead gen to not receive an email in the automation about it. The only way to do this right now is to create a yes/no branch. If yes, they'll receive the rest of the sequence in the yes branch *without* the specific email. If no, they'll receive the rest of the sequence in the no branch *with* specific email.

But if you want subscribers in both branches to receive the rest of the other emails, you'd have to have duplicate emails in the yes and no branch. It gets time-consuming if you want to add more emails to the automation (you'd have to add them both to the yes and no branch) or if you need to update any of the existing emails (you'd have to update both in the yes and no branch).

It would be easier if you can simply add specific criteria to each email in the automation. So for example, if the subscriber meets the criteria, they'll receive this email in the automation. If not, they skip that email but still receive the next ones (if they match the criteria).

2. They had deliverability issues in the past which they did work really hard to fix. However, based on my experiences and that of what others have reported, overall open rates (with an authenticated domain) tend to be somewhat lower than a few other top platforms.

Vorteile

- I used Mailerlite to create email newsletters (Which any email marketing software can do) but most importantly I used Mialerlite to create sharable pdf brochures showcasing our past/current projects (My client was an Architecture company). These "brochures" are light size wise as the target platform was Whatsapp.
The images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website.

- Design Options: I've used MailChimp, Active Campaign, Moosend and pretty much any Email marketing software you can think off, but in terms of design flexibility and templates, Mailerlite has the best design options. My favorite is the "Featured Image" block

- Great Customer Support: Mailerlite is meant for creating email newsletters and not pdf brochures so it was a bit tricky working around that especially since the share to social media button wouldn't work since the newsletter I converted into a brochure wasn't technically an email campaign (I.e it wasn't sent to anyone/mailing list) but remained in my dashboard as a draft. I had a chat with them on how to arrange the elements so my brochure was 3 pages max, and how to reduce the size.

Nachteile

- My emails kept going to the spam folder which was very bothersome, so I contacted support and I was told I'm not the only one having the same problem and that it's an issue they're working on as they were blacklisted (Or something like that)

-As much as I love the featured image element, it renders differently on Outlook desktop app. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image. It was a bit disconcerting and there was no way around it.