MailerLite Erfahrungen

Vorteile

Meine Kund*innen kann ich persönlich in meinem Newsletter ansprechen.

Nachteile

Dazu fällt mir nichts ein. Wenn ich eine Idee habe, welche ich nicht lösen kann, dann hilft mir der Support immer sehr schnell weiter.

Vorteile

Support , Tools , Übersicht , Einfach zu bedienen

Nachteile

Das die Seite noch nicht in deutsch umgewandelt ist nur in , English ist .

Vorteile

As a newbie to email marketing, I wished for an email management software that would be suitable for beginners. The instructor for an email campaign class mentioned that she recommended MailerLite for such folks as me and I am glad that she did! I recall attempting to use MailChimp and found it difficult to navigate through and not as intuitive as I liked. For Constant Contact, I did use that when I consulted for a small company but disliked the limited options.

I also am intrigued by the MailerLite Academy and want to enroll in that.

Nachteile

The *only* thing that I dislike is that I, along with others in my class, didn't care for the background elements in the landing page templates. We all thought that we could modify the red color to a different color to match our background to no avail. It took some ingenuity but I did end up creating a landing page that I really like.

In Betracht gezogene Alternativen

Mailchimp und AWeber

Gründe für den Wechsel zu MailerLite

As this is my first brand website, I wanted a management program that was geared towards beginners. I was already stressed out by designing my website and getting used to the nuances of my particular theme. Mailer Lite made it easy for me. As this was my first campaign and embed form, it did take me some time. I am rather picky about how things look so that does factor into that equation!

Vorteile

Migrating to MailerLite was an easy decision after seeing the possibilities available with RSS. It integrates fairly well with Webflow, pulling content for email campaigns from collection items in our website.Creating a campaign is pretty straightforward, and the design is modern and clean, which I really appreciate. Our emails don't go into spam either! That's a great success.

Nachteile

1. The RSS blocks, while an improvement from Mailchimp, still cause problems. They don't update/refresh according to the feed URL for about an hour, which makes sending a campaign at the end of the day hugely troublesome. It affects the purpose of RSS - automation - by making me manually add or update items. You also can't tell it where to source the author and category fields, which has made them useless. The feature article layout also displays wrong in my emails (not others, thankfully).2. Customer service. I have had great customer service - like today: prompt and helpful. But unfortunately, regarding the RSS block feed refreshing problem, I haven't heard from customer service in over a month. I was not given clarity on whether the issue was being worked on or any timeframe for a resolution. I also tried to post the problem for some advice in the Mailerlite Facebook community but the post was declined by admins with no feedback on why.

Vorteile

The name. The colours. But definitely the name

Nachteile

The customer service and support material lacks the basics. I have been on it for three weeks and I have the same issues, the same unanswered questions. Simple, basic questions. I won't have questions in three months time - but will I still be here? Not likely at the moment. Unless I get some customer support!!!

Vorteile

It's cheap. You have also landing page / website builder included.

Nachteile

A lot of bugs and issues. I think we are weekly in contact with customer support. This platform has a lot of potential, but still has a lot of work to do with improving the technology.

In Betracht gezogene Alternativen

GetResponse und Mailchimp

Warum MailerLite gewählt wurde

We used Klaviyo when we had an E-Commerce shop in our previous start-up because it has a very good integration with Shopify. It's much more expensive and it doesn't have the website/Landing page builder that Mailerlite has. So, the price and features are what made us change. However, there are still a lot of bugs in this software.

Zuvor genutzte Software

Klaviyo

Gründe für den Wechsel zu MailerLite

Price & Website/LP builder, and integration with Stripe to sell digital products

Vorteile

Happy Mailerlite client for over 5 years. I love the ease of use of their interface. E-mails look like they should look like, on all possible devices. Best value for money, should not want to switch to anything else.

Nachteile

Sometimes, our landing page displays an error. In that case, we contact support and they fix it in 1 minute.

Vorteile

Easy to use and when I have a question the costumer service its amazing!

Nachteile

I would love to have a way to send yearly automation automatically in specific times/seasons, that's because I'm a food blogger and it would be so amazing, that extra help.

Vorteile

I wan a complete newbie in email marketing. I learned most of its basics thanks to Mailerlite. A very simple and intuitive interface to manage lists and send emails. Also the free plan is more than enough to start. If your list grows you can change to a paid plan or another tool. But by then you will know much more about all this world.

Nachteile

I would have liked more and better templates for the emails.

Vorteile

It took me a day to be able to create a campaign and manage it. Really easy to use. Excellent support (automatic, but easy to get to human if automation does not answer your question)

Nachteile

limitation on formatting the emails and sites. I suppose it is the price for the simplicity. While the automation is reasonable, it does not allow to tweak mobile look and feel. Sometimes it is different to what I need.

Vorteile

1000 subscribers for free. Website and website builder are free (and have more features than at least one other prominent email management tool).

Nachteile

For the website builder, Ive struggled with carrying a consistent custom theme from page to page. Some options aren't intuitive.

In Betracht gezogene Alternativen

Wix

Warum MailerLite gewählt wurde

MailChimp free plan recently degraded

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Integration with email list and website. Generous free plan.

Vorteile

A software than you can actually use and make the best out of it. It's not about having 1000 fancy features that a "normal" person can't use (like with two other providers I used before MailerLite).

Nachteile

Providing affiliate services would be a nice addition. It is an important part for many small businesses and this would complete the package.

Vorteile

I have used a number of competing email tracking programs and MailerLite is by far the most streamlined and easy to use I have come across. That said, it doesn't sacrifice any of the capability. I have run multiple email marketing campaigns with it (soliciting reviews for fiction novels and album releases) and was delighted with MailerLite's flexibility and power. It integrates seamlessly with Gmail (as well as other mail clients), giving users the power to imbed tracking on a per-message basis with the simple click of a toggle button. As my campaigns featured hundreds of individually customized email, the per-message tracking was critical. It pushed alerts when a message was opened or a link was clicked and provided useful statistical summaries of engagement on demand. I continue to use MailerLite any time I need to gage (and track) email engagement.

Nachteile

I have no complaints about MailerLite's functionality--it is easy to use, is full featured, and integrates well with other email apps. However, in order to disable the "this message is tracked by MailerLite" footer included in the message, users need to pay an annual subscription fee. Given how intrusive that message looks, I had no choice but to pay the fee. That said, the fee seemed reasonable given the power of the software.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und MailTrack

Warum MailerLite gewählt wurde

I switched to MailerLite because of its competitive pricing and complete functionality.

Zuvor genutzte Software

HubSpot Marketing Hub

Gründe für den Wechsel zu MailerLite

I chose MailerLite because of its competitive pricing and owing to the fact that it had the features I required in an email tracking client.

Vorteile

We were able to move from our other platform and set up on Mailerlite quickly, even though we have a low technical IQ. Very intuitive and a lot of great help articles and videos. However, when we are stumped, the chat support is excellent. Quick and immediate responses. Always helpful even when it is our error.

Nachteile

We would like more design flexibility for the emails, landing pages and websites. We do not have an html background, so rely on the prebuilt blocks and templates for most of our pieces. However, what is prebuilt is really good.

Vorteile

From the beginning MailerLite was easy to use, intuitive despite its comprehensive offerings. I didn't expect to be able to do so much, and switched anyway. And then came the surprise of how complete it was. I have had nothing but great experiences with support. The built-in explanations are thorough and clear, but live support is just an email and a few minutes ' wait away. I love MailerLite and just talked to a former colleague about it. He's in the process of switching from our old favorite. I don't think you can do better.

Nachteile

Strange to say, the biggest challenge was that I thought it was harder to use than I thought. Now that I'm just following my intuition, my best guess of what to do, I have no problems with it at all.

In Betracht gezogene Alternativen

Mailchimp

Warum MailerLite gewählt wurde

They used to be a great little company. Now you just can't get the generous help and support, in my experience. Plus it's getting pricey. I'm enjoying MailerLite.

Gründe für den Wechsel zu MailerLite

Simpler, recommended by other writers. I poked around in it and didn't like what I saw - don't remember the details.

Vorteile

Mailerlite automations are super easy to set up, the interface makes it clear and friction free

Nachteile

I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply

In Betracht gezogene Alternativen

ConvertKit, ActiveCampaign und Mailchimp

Warum MailerLite gewählt wurde

Mailchimp became too complex and not easy to use plus they have made the automation feature as a paid plan.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Price, user experience and support

Vorteile

The drag and drop interface is easy to use and there's also an HTML option if you want to get really specific with your layout. Automation is so simple compared to other mailing platforms I've used. This is key to our marketing strategy and makes life a lot easier than before! The price is good too.
If you have more than one account ( we have 6 ) it's easy to switch between them without having to logout and log back in.

Nachteile

A minor point but when you set up a campaign and use a template you can't go back and change the template. If the template isn't exactly how you want it you have to start the campaign from scratch.
Occasionally it's slow to load, especially the drag and drop interface.
But these are both minor points.

Vorteile

Some of the things I love about Mailerlite are the affordability, the ease of use, the knowledge base, and--when you can't figure out how to do something--STELLAR customer service. Every time I've had to reach out to someone, they've helped me quickly, giving me the information I need and the tools to find what I need next time. And they are consistently improving. Several years ago, I switched from another provider to Mailerlite to save money and expected fewer bells and whistles, but Mailerlite has not disappointed me.

Nachteile

There are minor automation features I'd love to see deployed in the future, but when I say minor, I mean it. I could live without those tweaks for the rest of my life and still be thrilled.

In Betracht gezogene Alternativen

ConvertKit

Warum MailerLite gewählt wurde

Cost. Mailchimp's pricing got to be too much for me. I also tried other services and found MailerLite to be more affordable without sacrificing service.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Affordability.

Vorteile

Over the years, I have tried many email marketing services and I must acknowledge that MailerLite is a great alternative to MailChimp. They have really nice landing page options even if you're using their free plan. Beyond the landing pages, I did not end up choosing MailerLite as my "forever" email marketing provider though. I teach women how to start their own online business and if one of my students did not have a website I could not refer them to this provider. You need a website and a domain email address in order to use this service.

Nachteile

Some entrepreneurs are just starting out and they do not have a website yet. There are many online business owners who that want to build their email list before building their website. To get access to MailerLite however, you need a website. So, unfortunately, I cannot recommended this platform to my business friends who don't have a website yet.

Vorteile

This software was easy to implement and use! We have a period of high traffic where we have to reach out to multiple segments with customized information. MailerLite takes the stress out of it. It is easy to manage our subscriber list and I appreciate the intuitive advanced recipient settings that allow me to build in logic based on subscriber segments for sending email campaigns. The simple and easy to use stats let me see what is working. We compare this to a response/action in another system, as our emails are targeting groups with a call to action. I also like how easy it is to copy existing campaigns and easily modify them for different segments. I can build up all my campaigns and have them scheduled to help manage our 'traffic' in our office and systems. I also found that we can set up templates once we have customized the content to help maintain brand consistency, which saves us time and ensures the necessary details are included. I like that I can easily preview and test campaigns - mostly that I can view the desktop and mobile in the browser.

Nachteile

I've used other software that let us to custom html email design. The built in content builder can be a bit challenging if you really want to customize for a specific look. That being said, the content builder is made to let anyone easily and quickly create emails.

In Betracht gezogene Alternativen

Mailchimp

Warum MailerLite gewählt wurde

We had used a free version of a MailChimp with issues and received poor customer services. Literally, they never replied to us after multiple attempts. We had used this product for a few years on the free version, so were invested, but ultimately couldn't use it due to poor customer service, especially knowing our future growth would require purchasing/subscribing to the premium version.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

MailerLite's free version restricted unique users, not the number of emails sent. We often need to email large segments on the same day. The free version made the most sense at the time. We continued with MailerLite because their licensing was affordable and we could pay monthly, and weren't committed to a year long contract.

Vorteile

Ease of use
Cost
Support (really great support, from all the team...like [SENSITIVE CONTENT],...)

Nachteile

You need to pay according to the total subscribers you have... even if you don't use them... It would great to be able to have as many subscribers as you want and only pay to send emails...like SendinBlue.

In Betracht gezogene Alternativen

Moosend und Sendinblue

Warum MailerLite gewählt wurde

Because Mailchimp started to offer less in the free account, and Mailerlite is really better !

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Ease of use Features Dynamism of the team

Vorteile

Simple straightforward to roll out and import your subscribers.
Subscriber management is very simple with groups and the free tier is very generous for under 1000 subscribers.

Nachteile

API is a big dodgy and sometimes fails with vague response code and a retry mechanism is required to mitigate that.

In Betracht gezogene Alternativen

Sendinblue

Warum MailerLite gewählt wurde

Slow and hard to use interface. Poor value for high pricing.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Simplicity of interface.

Vorteile

The free package has a ton of features that allows you to test the capabilities of Mailer Lite without paying for it. You get a very large starter number for your list before you have to pay and the fee when you do is very minimal. The functionality and templates available on the free package again allow you to see what you can potentially do. You can schedule emails as well as set up campaigns. Integrations include Website platforms as well as using API so it can be added almost anywhere. You can also track the metrics of your campaigns as well as overall and individual opens on campaigns.

Nachteile

Their templates are not very creative or exciting, so unless you have some of your own creative ideas, you are stuck with what they have. The templates are editable with their drag-and-drop editor. The platform has great functions but does not have as much design flex as some of the other platforms, so needs some work on that part. Their UX could also use some work to be more friendly to users who are not as tech-savvy

Vorteile

The program has the most flexibility in design and automation that we've seen, with the best pricing for these features of any program for a small business. Automatically pull in products from your website with pricing, description and image all set - That saves a lot of time when you want to feature an item, and directs people right to its page to purchase it. Include images, videos, blog posts and tons of other items in your email anytime.

So, features are great, but at some point, you're going to run into something you don't know how to do. That's where it's important to have a great support team backing up a product, and MailerLite's is SUPERB! They usually get back to my email within a very short time, and they almost always can point me to a tutorial video for just the thing I'm trying to do, as well as giving me an answer within the email and an invitation to write with further questions. Their tutorials are professional, well-planned, and easy to follow. Everyone I've spoken with through the years has been friendly and happy to help.

Nachteile

My biggest challenges have been little things, like not being able to automatically segment customers by the US state they're from. (We'd like to be able to send out some emails just to people within driving distance.) However, I haven't been able to find that on any other program, either, yet. If they could add it, though, it would put them even further above others!

Vorteile

I work primarily with authors. As a general rule, authors are control freaks (I know, I'm one myself.) Whenever I hear complaints about Mailerlite open rates, click throughs, management etc. as a loyal customer, I counter with my extended use of the app, how long it takes to build an audience, stop expecting immediate magical results that NO mailing list vendor can give you. The app is the tool, the user needs to know how to manipulate it to their advantage by know how to entertain, hone their lists, and maximize their mailings. MOST OF ALL EMAIL REPUTATION is crucial. Few users get that. A smaller tighter list of 5k subscribers is worth more than a list of 15k because most of that 15k sign up then never read or click through. Wastes money, time, and message focusing.

I have NEVER had any of the problems I see others complain about. No one can be an expert in everything, and while newsletters are crucial to an author, few of them get that it take a strong understanding of mailing list marketing, and creative thinking to use Mailerlite to it's fullest potential.
IMHO Mailerlite can't be beat with their innovative offerings for the budget-mined businesses. BUT you need to know how to use it. Most complainers have unrealistic expectations. They're not looking at the overall picture. The only other vendor I would choose over Mailerlite is AC, but I can manage w/o extra bells and whistles because my expertise is in marketing and the app's abilities to build strong lists.

Nachteile

The only thing I wish Mailerlite had is some of the detailed tracking that Active Campaign offers, but that requires a lot of programming, and would cost more. I also wish they could transfer over the ability for more custom design that can be applied to everything I create template or email wise. When I have to recreate things, it takes time, and that costs my clients money. Also, lately there seems to be some server delays as certain times of the day the app churns while trying to get from one place to another. But AC has similar problems. I don't know if that's completely their fault though with more and more people working from home, it's bound to impact local traffic on the user's end. However, I'm on 5G and I still have issues with load times . So it's something they need to be aware.